Twenty years ago (!), I volunteered for my first
presidential campaign, helping out then-President George H.W. Bush’s bid for
re-election at the LSU College Republican table on weekdays (and inevitably
during class time) and in New Orleans on weekends.
At that time, Louisiana was a battleground state hotly
contested by both major parties, despite having voted Republican by wide
margins in 1980, 1984 and 1988.
Part of the reason for the competitive nature of things in
1992 was Ross Perot’s self-funded populist independent candidacy, which
ultimately bled more votes from the GOP column than the Democratic side of the
political ledger.
The Bush campaign operated from a large office suite in
Metairie and was led by former governor David Treen, who was not just chairman
of the campaign but an active participate who took his duties seriously. The Bush-Quayle headquarters was abuzz with
activity, from yard sign assembling to phone banking.
The main participants invested not only resources in
Louisiana but face time as well.
Tennessee US Senator Al Gore made an appearance before a
large crowd in downtown Baton Rouge.
Future First Lady Hillary Rodham Clinton spoke at gathering outside of
the Superdome and closer to Election Day the Arkansas governor rolled his bus
caravan through New Orleans and held a large rally on the banks of the
Mississippi River.
Vice-President Dan Quayle appeared at a well-attended rally
in Kenner and the president himself spoke at what would be his final campaign
event as a candidate in a hanger in Baton Rouge’s airport on the eve of
Election Day.
When voters went to the polls the next morning, neutral
grounds across the state were flooded with paper signs pushing the Bush-Quayle
and Clinton-Gore tickets.
Bill Clinton won a plurality of the vote in Louisiana,
besting President Bush by just under five points. Four years later, Clinton carried Louisiana with majority but by
a landslide margin over Republican nominee Bob Dole and Perot.
Come 2000, the bottom fell out of the Louisiana’s Democratic
presidential vote.
Texas governor George W. Bush returned the GOP to victory in
Louisiana and nationally then, winning 52%, a slightly better share of the vote
than Clinton’s state total four years prior.
Bush expanded his Pelican State majority to 57% in 2004.
Arizona US Senator and 2008 GOP presidential nominee John
McCain raised the party’s share of the Louisiana presidential vote to 59%
despite lacking W’s proximity advantage and spending little time or money in
the state.
As we enter the closing weeks of the presidential campaign,
one would be hard pressed to find any sign of a major election happening in
Louisiana.
Mitt Romney’s majority in Louisiana, and there is little
doubt he will receive one, might approach Ronald Reagan’s showing of 61% in
1984, the second highest vote share a Republican presidential candidate has
ever received in the state.
Hence both sides have largely abandoned the state. Romney has visited Louisiana a few times
since locking up the GOP nod, but those were confined to some money runs and
visiting an area that was flooded by Hurricane Isaac.
President Barack Obama, in addition to the obligatory
disaster site inspection though to a different area from where Romney went, has
also limited his political time in Louisiana to fundraising activities and
speaking at the Urban League convention.
About a week ago Wisconsin Congressman Paul Ryan flew into
New Orleans, though not to speak at a local GOP rally but to address the AARP
conclave (in other words, tourists from other states).
The dozen or so undecided states are commanding almost all
of the candidates’ time and money.
In addition to the end of the national campaign strategy,
tactics have significantly changed as well, as campaigns continue to drift away
from retail politics and towards primarily electronic media.
The yard signs, bumper stickers and campaign buttons that
were so plentiful in Louisiana in 1992 now need to be ordered from online
“campaign stores”.
If you want to advertise your support for the Romney-Paul
ticket in front your house, that privilege will cost you the princely sum of
$15.
Want to invite some knucklehead to key your car by sporting
the “wrong” bumper sticker? That’ll be
a $3 donation.